The Foundation of EPF
Elite ProFormance Football was founded by Terry Hawkey, Alex Warner and Tony Craig, three coaches brought together by a shared belief that young players deserve more than just another football session.
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Throughout our careers, we've experienced football from every angle. Between us, we've played professionally, coached within academy and grassroots environments, developed players who have progressed into professional football and worked with academy, professional and international athletes. We've also seen where traditional coaching often falls short, sessions that focus on short-term results instead of long-term player development.
EPF was created to change that.
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Our vision is to provide every player with access to the same standards, coaching methods and professional environment found within elite football, while creating a positive, enjoyable experience where players can develop confidence, character and a lifelong love of the game.
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Tony Craig's remarkable career of more than 800 professional appearances provides invaluable insight into what it takes to succeed at the highest level. Terry Hawkey brings extensive experience in football coaching, athletic performance and speed development, while Alex Warner's technical coaching expertise and player development knowledge complete a coaching team committed to helping every player maximise their potential.
Together, our coaching experience has helped over 200 players progress into professional football academies, with players earning opportunities at clubs including Arsenal, Chelsea, Tottenham Hotspur, Crystal Palace, Fulham, Millwall, Charlton Athletic and Gillingham.
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However, success at EPF is not measured solely by academy signings. We believe every player's journey is unique. Whether a child is taking their first steps into football, aiming to represent their local team, or striving to reach the professional game, our commitment remains the same—to provide exceptional coaching in an environment where every player can thrive.
Elite ProFormance Football exists to develop better footballers, better athletes and, most importantly, better young people.
Our Philosophy
At EPF, we focus on every aspect of a player’s development, moving beyond just technical skill and speed. We nurture independent thinking by asking purposeful questions, giving children the space to grow. Drawing from our team's extensive professional experience, we have built a programme rooted in proven methods rather than passing trends. Our session environments are designed to be challenging but supportive, equipping young players with the resilience they need to succeed both on and off the field.
Our structured player development sessions are tailored to your child’s needs. In our Academy group (Thursday), players engage in a high-tempo carousel focusing on Technical Skills, Speed & Agility, and Game Understanding. For those in our Development groups (Monday), these core themes are mirrored at a lower intensity to perfectly suit each child’s current stage of football coaching and growth.
Technical Skills
Ball mastery, first touch and core techniques.
Speed & Agility
Quick feet, movement and coordination to stay sharp.
Game Understanding
Smart decision-making in realistic game situations.
Our Mission & Values
We are dedicated to the development of elite footballers and better people. Our mission is to provide a world-class environment where every player can reach their full potential through technical excellence, tactical intelligence, and personal growth.
- Elite Performance: High-performance training for players aged 3–18.
- Player-Centred: Every session reflects the standards of the professional game.
- Character Development: Building confidence and leadership in every child.
- South East London: Based in Bexley, Erith, Dartford, and Kent.
